WOW House

For WOW!house, Boronkay Studio partnered with legendary French textile house Pierre Frey to create a fantastical, immersive space that celebrates the brand’s rich heritage and expressive design language. Conceived as a dreamlike world where two creative visions collide, the room blends Boronkay’s signature cinematic sensibility with Pierre Frey’s bold patterns, luxurious textures, and storied craftsmanship. The installation pays tribute to their long-standing relationship, transforming the space into a celebration of colour, narrative, and artistry. The result is both theatrical and deeply personal—an imaginative escape that invites visitors to experience design through emotion, materiality, and playful storytelling.